University Rebrand

Description

Objective:
Select either a dead or dying brand and revive it through a complete rebrand by creating a new visual identity.

Goal:
I selected a defunct university in Oregon, formally known as Marylhurst University. From 2016-2018, the school suffered from low enrollment rates and eventually closed its doors in late 2018. In this rebrand, I shifted their identity from a traditional catholic university to a vibrant, colorful, and modern campus.